The Power Plate team were out in force, at last week’s FIA Flame conference, where they showcased the latest products in the Power Plate portfolio to over 800 delegates from the health and fitness sector.
The two-day event starts with a golf and spa day, which gives operators and suppliers the chance to catch up with old friends and industry contacts, and meet and make new contacts. The following day, the conference itself took place at the Magna Centre in Sheffield.
The seminars on offer were laden with tips on how companies can do more for their clients, whether it be integrating social media into their communications strategy, or keeping abreast of emerging trends.
For us, the social media seminars were spot on and opened our eyes further to how this relatively new form of communication can be used in a business environment. However, the best seminar had to be the one presented by SAS hero Chris Ryan, who gave an incredibly emotional speech about ‘the one that got away’.
In the evening we all attended the Ball of Fire, an awards ceremony that recognises outstanding companies within the fitness industry. This was a very glamorous event, with everyone making a huge effort in the fashion stakes.
As well as enjoying a delicious three course meal, we learned about the FIA’s chosen charity, the Matt Hampson Foundation, which was set up by England rugby star Matt Hampson in 2005, after he was paralysed from the neck down following an accident during his training with the England under 21s squad.
Awards on the evening included Club of the Year, Educational Club of the Year, Spark of Innovation, Operator of the Year and the Future of Flame, and then it was time to take to the dance floor and enjoy the live band and DJ.
Both the Flame Conference and Ball of Fire were a great success, so thank you very much to the team at the FIA for organising such a fantastic, informative and fun-filled industry event, for the fourth year running. All we ask is that next year’s venue comes with air-conditioning (or the weather co-operates and isn’t quite so muggy!)