Power Plate Takes Its Place amongst the Coolest Brands in Britain

It’s official – Power Plate is one of the coolest brands in Britain. How do we know?  Both an expert panel and a public vote said so.

This week is the official launch for the CoolBrand® 2011/12 program, and we are excited to be joining the likes of Apple, Ducati, Perrier-Jouët and Xbox, all of who are fellow members.

It’s a huge honour to be voted a CoolBrand, because brands don’t pay or apply to be considered. Instead an independent and voluntary Expert Council comes up with a list of brands they believe embody the values of a CoolBrand – style, innovation, originality, authenticity, desirability and uniqueness.

The lowest scoring brands are then eliminated, before the list is subject to public scrutiny – a nationally-representative group of more than 2,100 UK consumers are asked for their thoughts.

The opinions of both the Expert Council and the public weight are combined, with the top 500 brands being awarded CoolBrand status.

To see our dedicated page on the CoolBrand website, just visit here: